GTA VI · The marketing archive
Out in
the world.
From the first reveal to the streets of Vice City.
A visual history of the campaign, one image at a time.
81 images2023 — 2026Updated 26 October 2026
81 images in the archive
Select an image to exploreGlobalDigital & trailers
Paid social advertising examples
MiamiSports & events
Burger Shot and Cluckin’ Bell counters
Miami BeachPlans & filings
Muscle Beach: branding mockup
Miami BeachPlans & filings
Y Hotel sign: structural drawing
MiamiPlans & filings
Patriot Beer label
MiamiOutdoor advertising
Kronos kiosk advertisement
MiamiOutdoor advertising
Metromover pillar wraps
MiamiSports & events
Festival-area Vice City signage
New YorkOutdoor advertising
Times Square digital billboard
MiamiMerchandise
The Art of Vice City merchandise
MiamiSports & events
Hard Rock Stadium: logo screen
GlobalMerchandise
GTA VI clothing and accessories
MiamiSports & events
A Night in Vice City announcement poster
ChicagoTransport
Chicago sightseeing bus wrap
MiamiTransport
Weazel News Freebee shuttle
MiamiOutdoor advertising
Kaseya Center exterior branding
Miami BeachOutdoor advertising
Monty’s: Patriot Beer board
MiamiOutdoor advertising
Dollar-patterned Vice City mural
MiamiOutdoor advertising
Vice City Paradise mural
GlobalPrint & press
Game Informer: interior feature spread
GlobalMusic
The Album: vinyl edition display
Multiple citiesMusic
Spotify campaign: orange billboard
TokyoSports & events
Tokyo Game Show screening theatre
GlobalDigital & trailers
Standard and Ultimate edition promotion
GlobalOfficial artwork
Cal Hampton character artwork
GlobalOfficial artwork
Jason and Lucia campaign artwork
GlobalOfficial artwork
Raul Bautista character artwork
BarcelonaSports & events
El Clásico broadcast: release-date board
Miami BeachPlans & filings
Lummus Park tower: repaint mockup
Miami BeachPlans & filings
Vice Beach sign: engineering drawing
MiamiPlans & filings
Pißwasser Pils label
MiamiOutdoor advertising
HEAT store and arena campaign displays
MiamiOutdoor advertising
The Vault kiosk advertisement
MiamiOutdoor advertising
Pfister kiosk advertisement
MiamiTransport
GTA-styled car convoy
Miami BeachOutdoor advertising
Vice City beach umbrellas and loungers
MiamiOutdoor advertising
Wynwood Walls: free admission announcement
MiamiSports & events
Hard Rock Stadium: touchdown screen
ParisOutdoor advertising
Mercuriales tower wrap
MiamiMerchandise
Miami HEAT Vice City apparel
GlobalPrint & press
Creator package and branded accessories
MiamiTransport
Welcome to Vice City Freebee shuttle
MiamiTransport
Character artwork on a Miami bus
Miami BeachOutdoor advertising
Monty’s: Pißwasser board
MiamiOutdoor advertising
Nothing more dangerous than a good idea mural
MiamiOutdoor advertising
We Love Vice City mural
GlobalMerchandise
The Goodtime State collection display
Multiple citiesMusic
Spotify campaign: roadside billboard
Multiple citiesMusic
Spotify campaign: vehicle artwork
TokyoOutdoor advertising
PlayStation outdoor screen in Tokyo
GlobalOfficial artwork
Boobie Ike character artwork
GlobalOfficial artwork
Real Dimez character artwork
GlobalOfficial artwork
Jason and Lucia motel artwork
GlobalOfficial artwork
Trailer 1: Jason and Lucia key art
BarcelonaSports & events
El Clásico broadcast: GTA VI logo
Miami BeachPlans & filings
Lincoln Road VI sculpture: proposal
Miami BeachPlans & filings
Y Hotel rooftop: presentation mockup
MiamiPlans & filings
No Mames Vice City Lager label
MiamiOutdoor advertising
Kowalski kiosk advertisement
MiamiOutdoor advertising
VYB kiosk advertisement
MiamiOutdoor advertising
Weazel News kiosk advertisement
Los AngelesOutdoor advertising
Hollywood Boulevard building artwork
Miami BeachTransport
Banner aircraft: real-world and game comparison
MiamiTransport
Vice City airship
GlobalMusic
Radio station identity collection
ParisPrint & press
LOVE: Jason and Lucia cover
New YorkOutdoor advertising
Jason and Lucia mural in Brooklyn
MiamiTransport
Freebee campaign vehicle liveries
MiamiOutdoor advertising
Welcome to Vice City rooftop sign
MiamiTransport
I Love Vice City sightseeing bus
Miami BeachOutdoor advertising
Monty’s: beer signage in context
MiamiOutdoor advertising
Vice City lettering at Wynwood Walls
GlobalPrint & press
Game Informer: Welcome to Leonida cover
GlobalMusic
The Album: promotional cover
Multiple citiesMusic
Spotify campaign: city screen
ParisPrint & press
Trois Couleurs: cinema magazine cover
GlobalPrint & press
Dazed: New Idols cover
GlobalOfficial artwork
Brian Heder character artwork
GlobalOfficial artwork
Dre’Quan Priest character artwork
GlobalOfficial artwork
Vice City destination postcard
GlobalOfficial artwork